Website Design, Promotion & Marketing

You need to "smack your customers in the face" with your website.

Attention spans are notoriously short on the internet, and a page that does not do its job is quickly passed over.

Consider the following points for your web site:

• Your site has to be listed prominently on the search engines.
• E-commerce is the way forward. People expect to be able to purchase products on-line.
• Developing a website is not a "one-off" event. Your website needs to evolve.
• Your website is a marketing tool. It should be an integral part of your business.
• Don't just reproduce your brochure. People want to see something different.
• Use your site for market research. It is essential to monitor the visits to your site. You need to know how people are finding you and where they are coming from.
• The Internet offers huge opportunities. If you develop your website cleverly and market it effectively, it is the most cost-effective way of promoting your product or service world-wide, 24 hours a day, 365 days of the year.

At Ellajen Internet Services we combine the three essential skills of Web Site Development :-

• Technical Expertise
• Artistic Ability
• Marketing Flair

The Internet is littered with sites that just do not work. Consider the following ....

The "Nerd's Site".

This is the site that has all the latest technological bells and whistles but has little visual impact and from a business point of view serves little purpose.

The "Style Guru's" Site.

A Site in this category tends to be developed solely by a graphic designer or computer artist. It may be beautiful to look at, but technically leaves a lot to be desired.

The "Thank You and Goodbye" Site.

Such a site is produced by a company that loses interest once the site has been written and the money paid. Maintenance and marketing are unknown words.

In contrast.....

• We provide you with a site that looks good and is technically sound.
• We discuss your business, its market and your business needs as the first stage in the development process.
• We provide you with a search engine optimised web site and include on-going maintenance and marketing.

We see the BIG picture!